Follow the money

Campaign by @M_Z_Harrison, legwork by @profanityswan, production by @thegreatgonzo

The Story

Melissa wrote what happened up for the Guardian “Why I set about hitting the News of the World where it hurts – its advertising
I did a talk at TEDx Sheffield about it:

The Data

I have pulled some stuff from the analytics, not all tweets will have been identified, but thank you anyway.
I've also tried to remove all the non-contactable sites such as webmail hits.

Web referrals

Source/MediumVisits
Direct28971
twitter.com11842
guardian.co.uk9979
facebook.com2932
bbc.co.uk2013
bitterwallet.com1735
reddit.com687
m.guardian.co.uk436
m.facebook.com429
google / organic325
mediadecoder.blogs.nytimes.com304
mobile.twitter.com254
wallblog.co.uk232
mumsnet.com230
liberalconspiracy.org216
huffingtonpost.co.uk208
forums.digitalspy.co.uk196
hootsuite.com185
politicalscrapbook.net155
geeks.co.uk106
rllmukforum.com105
cookdandbombd.co.uk103
b3ta.com102
newstatesman.com100
mashable.com99
twittergadget.com88
google.com87
empireonline.com86
econsultancy.com77
redandwhitekop.com76
eskup.elpais.com73
washingtonpost.com70
forum.lush.co.uk69
notwadboycott.posterous.com68
adweek.com67
boards.footymad.net64
broadsheet.ie58
celticminded.com57
wsc.co.uk52
linkedin.com50
dafc.info47
kerrydalestreet.co.uk44
urban75.net43
google.co.uk42
thejournal.ie42
ianbone.wordpress.com41
talk.notthetalk.com41
craigmurray.org.uk39
news.yahoo.com38
beerandbollocks.com37
order-order.com37
eurogamer.net35
forum.football365.com35
readytogo.net34
drownedinsound.com31
forums.xkcd.com31
mobileindustryreview.com31
popurls.com31
waccoe.com29
bcb-board.co.uk28
forums.somethingawful.com28
maxforums.org28
secretmessageboard.com27
gallifreybase.com26
scienceblogs.com25
barnsleyfc.org.uk24
msnbc.msn.com23
netvibes.com23
broken-tv.blogspot.com22
neogaf.com22
lfgss.com20
marketing-interactive.com20
stroudgreen.org20
boards.straightdope.com19
stupidrubbish.co.uk19
40percent.tv18
boycottnotw.tumblr.com18
forum.raotl.co.uk18
huddleboard.net18
wired.co.uk18
zetaminor.com18
brizzly.com17
dabr.co.uk17
ohnotheydidnt.livejournal.com17
ravelry.com17
snob.ru17
thedugout.tv17
tweetdeck.com17
efestivals.co.uk16
metafilter.com16
z15.invisionfree.com16
footballbooks.com15
link.smartscreen.live.com15
paper.li15
thingbox.com15
somestuffandthat.com14
thenextweb.com14
forum.followfollow.com13
harderfaster.net13
hurryupharry.org13
peoplesrepublicofcork.com13
seesmic.com13
thedrum.co.uk13
touch.facebook.com13
businessinsider.com12
c4mbodia.com12
lastthursday.net12
netmums.com12
trendsmap.com12
tyinternety.cz12
villatalk.com12
100gf.wordpress.com11
doctors.net.uk11
heathen-hub.com11
leninology.blogspot.com11
oatcakefanzine.proboards.com11
owlstalk.co.uk11
thedugout.net11
boingboing.net10
forum.comeonboro.com10
harryslaterblog.wordpress.com10
newcastle-online.org10
queerideas.co.uk10
thehuddle.co.uk10
democraticunderground.com9
futuremark.yougamers.com9
imdb.com9
tumblr.com9
echobien.com8
markshaw.biz8
missingmadeleine.forumotion.net8
standard.cotweet.com8
stumbleupon.com8
api.twitter.com7
fitlads.net7
regdafishthinktank.com7
singletrackworld.com7
sixcrazyminutes.com7
twitterfall.com7
bing / organic6
blogs.pressgazette.co.uk6
board.ateaseweb.com6
donstalk.co.uk6
forum.electricpicnic.ie6
howgoodisthat.wordpress.com6
instapaper.com6
lonelyplanet.com6
m.mumsnet.com6
otf2.com6
privatefraser.wordpress.com6
serpentineroad.com6
socialistunity.com6
storyful.com6
telegraph.co.uk6
thedeadwood.co.uk6
cueclubinternational.com5
foreverdelayed.org.uk5
forums.thisisanfield.com5
holidaybymistake.wordpress.com5
mediastarz.co.uk5
notthetalk.com5
pressetext.com5
ramblingsofapr.com5
today.msnbc.msn.com5
whatthetrend.com5
blogs.crikey.com.au4
darksnow.co.uk4
favstar.fm4
forum.davidicke.com4
forums.moneysavingexpert.com4
home.bt.yahoo.com4
outeverywhere.com4
secondapps.com4
sites.google.com4
toontastic.net4
tvchix.com4
yasuyukima.typepad.jp4
blackcatchat.net3
blog.carrotcomms.co.uk3
eighteensixtythree.proboards.com3
ethicalconsumer.org3
facebookiggadget.appspot.com3
fora.xkcd.com3
gillfraserlee.wordpress.com3
godswaitingroom.co.uk3
goodfuckingidea.com3
lmodules.com3
norwichphotos.co.uk3
onbile.com3
thecampaigncompany.wordpress.com3
thepompeychimes.net3
theshavingroom.co.uk3
twitscoop.com3
wordforge.net3
adland.tv2
afghancentral.blogspot.com2
amazon.co.uk2
anjak-j.livejournal.com2
ask / organic2
bbc2i.co.uk2
bit.ly2
blockstack.tv2
blog.chron.com2
bookmavenmary.blogspot.com2
burnham-on-sea.com2
colacube.livejournal.com2
comeonyouspurs.com2
current.com2
delicious.com2
exileonmoanstreet.blogspot.com2
forums.theregister.co.uk2
google.ie2
ht.ly2
iphone.facebook.com2
m.boingboing.net2
microblogbuzz.com2
mixmag.net2
neil2445-conflict.blogspot.com2
network54.com2
officeoffline.co.uk2
povoice.co.uk2
pulsene.ws2
readitlaterlist.com2
rfi.fr2
sports.groups.yahoo.com2
stuffedheid.blogspot.com2
talktalk.co.uk2
theweatheroutlook.com2
topsy.com2
tweetlist.com2
twitlonger.com2
www.thebesthosting.org2
yahoo / organic2
yfrog.com2
60goingon16.typepad.com1
adobe.com1
alert.scansafe.net1
badscience.net1
beyondclicktivism.com1
bitlynews.com1
blogs.channel4.com1
blogs.lavanguardia.com1
bluefroglondon.com1
bnext.com.tw1
bohemiancoast.livejournal.com1
challenges.soda.sh1
charlie-corrie-condou.blogspot.com1
complicat.livejournal.com1
cotweet.com1
d.mylu.us1
dc3-email-02.ad1.tm-gnet.com1
de.reddit.com1
drudge.pricetweet.us1
echochamber.me1
email00.secureserver.net1
feedly.com1
feeds.bitterwallet.com1
flufflogic.tumblr.com1
forum.moneysavingexpert.com1
forum.sports-pro.co.uk1
gadgets.hennekam.com1
gaydar.co.uk1
girl-wonder.livejournal.com1
google.be1
google.ca1
google.com.au1
google.com.br1
guexiles.com1
guprod.gnl1
gwmabb.blogspot.com1
hardlywork.in1
hashtags.org1
hayhurstconsultancy.co.uk1
hayhurstconsultancy.wordpress.com1
health.vurt.co.uk1
howlongisapieceofstring.com1
huffingtonpost.com1
i.popurls.mobi1
iconfactory.com1
impressora-multifuncional.golbnet.com1
indymail2.co.uk1
intranet1
justiceformaddie.blogspot.com1
kevan.org1
liten.be1
long-snake-moan.tumblr.com1
m.paper.li1
m.yahoo.com1
mediacoverage.co.uk1
mediapost.com1
my.yahoo.com1
neogaf.net1
new.waccoe.com1
newdigitalpoint.com1
nl.reddit.com1
notify.bluecoat.com1
nowsci.com1
nz.my.yahoo.com1
panos.co.uk1
peruse.it1
pint.org.uk1
plus.google.com1
preview.tinyurl.com1
prvred.appspot.com1
rakemark.com1
readability.com1
reader.livedoor.com1
reader.mac.com1
roomyverse.com1
scouser-tommy.com1
smeggys.co.uk1
sms4.co.uk1
socialmediaandnetworknews.com1
socialmedialibrary.co.uk1
splitweet.com1
sportsbetting.myfreeforum.org1
springpadit.com1
sproutsocial.com1
storify.com1
strawberryj.am1
streamie.org1
summify.com1
the7eye.org.il1
themurdochempireanditsnestofvipers.blogspot.com1
thisisnotmycountry-ijustlivehere.blogspot.com1
tradgett.blogspot.com1
translate.google.es1
tv1.rtp.pt1
twazzup.com1
tweetedtimes.com1
tweetlevel.edelman.com1
tweetree.com1
twirus.com1
v6.facebook.com1
webchat.quakenet.org1
webmail.tiscali.co.uk1
westway.blogspot.com1
whitehousehotel.com1
wickednotevil.livejournal.com1
wordblog.co.uk1
www.toma.ai/6pf1
www0.rtp.pt1
x.facebook.com1
yoono.com1
yougamers.com1